Tantara Farms Brand Strategy + Identity Design

Client

Tantara Farms

Services

Brand Strategy
Positioning
Target Audience Definition
Marketing Direction
Logo Design
Identity Design
Typography

Project Overview

Tantara Farms is a unique store that will bring many different high-quality ingredients under one roof. Oils, spices, herbs, coffee and teas. This is a place for people seeking out better ingredients for their life and Tantara is here to create life-giving and memorable experiences. Tantara Farms is a new member of the Springfield community in healthy eating. The family-friendly personality makes it a great place to learn and try new things.

Longitude partnered with them in order to define their brand and create an identity that would communicate it effectively.

Logo-1

The rows in the brand mark for T + F while also implying a small family farm with multiple crops. Our target audience varies quite a bit for each item they sell, so we wanted to create an identity that could speak to the hipsters and your grandma at the same time.

The final product should give them a fresh, modern, yet timeless aesthetic which they can build their brand on for years.

Mark
Lockups
Full-logos
bags