SpedTrack is a software company for special education tracking. Their software is used by schools all across the midwest. Planning for a big push for growth, they knew they needed to take their visual identity to the next level. The needed to give the entire brand a face-lift that is more reflective of the cutting-edge technology and commitment to customer support. Their competitors are way behind on visual design, so the potential value for an accurate, creative and consistent brand identity was great.